When I hear “JCPenney,” I think of trips to the mall with my mom, annual Christmas catalogs the size of a brick filled with a toy section that kept me occupied and quiet for at least thirty minutes, and my prom dress. Nothing about these associations really screams “adulthood.” The last time I stepped foot
JCPenney
Simply “Re-Mixing” JCPenney Won’t Suffice
By Duets Guest Blogger on
Back in 2011 I wrote a blog post titled “Dangers of Retail Ambiguity”. I argued that PacSun risks diminishing their own brand through adding a multitude of brands to their portfolio that do not cohesively fit in with the PacSun story.
JCPenney is faced with a similar dilemma. The…