Over the past dozen years, we’ve been admiring Rapala’s annual creative billboard campaign that continues to maintain the same eye-catching look and feel.

Love the white canvas, the red stylized Rapala brand name, the Original Floating lure, and a creative and often humorous attention-getting term or phrase in black ink, sandwiched in between (and hooked

Sixteen pairs of experienced computer users are asked to beta test your on-line product and each of them just stare at the screen until they are asked "what’s wrong?"

They reply almost in unison, "we’re waiting for the rest of it."

Would you have been discouraged by their almost unanimous response?

Kind of like the emperor, after being told by a child that he’s wearing no clothes?

In response, would you have been inclined to clutter up the user interface to provide "the rest of it"?

Or, would you recognize the power of simplicity and brevity?

With this kind of a slow start, would you ever expect to earn the label "the most successful company in the world"?

Thank goodness Marissa Mayer, employee #24, kept the lines clean, easy, and the screen bare.

If you’re tired of waiting for "the rest of the story," click to see the answer below the jump.Continue Reading “We’re waiting for the rest of it . . . .”