— Karen Brennan, Attorney
Mommy Bloggers are an ever-growing group of women, estimated to number well into the millions, connecting over the Internet and sharing stories, tips and information relating to all aspects of motherhood. There is no doubt Mommy Bloggers are impacting the on-line advertising and marketing world. BusinessWeek recently ran an article dedicated to pitching products and services to Mommy Bloggers and many major companies are attempting to wield the Mommy Blogging economic power. For example, Wal-Mart’s web site now includes a blogging hub for moms (Elevenmoms) and General Mills has a new blog, written by hundreds of moms recruited to blog about free products they are asked to review, in the hopes the bloggers will spark interest in the products they like.