Luxo AS, a Norwegian light manufacturer and distributor, has sued Disney and Pixar et. al. asserting various trademark-related claims arising from Disney’s and Pixar’s use of the LUXO trademark. In an always interesting case of trademark law/branding meets fair use, Luxo has alleged that Disney/Pixar’s use of "Luxo Jr." to identify the "hopping lamp," which has been the corporate mascot
Good Luxo
By Brent Lorentz on
Posted in Branding, Counterfeits, Dilution, Fair Use, Law Suits, Loss of Rights, Product Configurations