Although a precedential decision allowing a “Family of Marks” to be considered in the context of an ex parte prosecution of an application that has been refused under Section 2(e)(1) to show acquired distinctiveness, this ruling could not help Little Caesars overcome the refusal of its application for the mark “DEEP!DEEP! DISH PIZZA.”
Because “Deep
Reverse confusion trademark infringement claims are sometimes reminiscent of the well-known biblical story of David versus Goliath. This doctrine basically protects smaller, lesser known, trademark owners whose trademarks are infringed upon by large multi-national companies with gigantic advertising budgets. You may want to check out a few prior posts on DuetsBlog relating to Lion’s Tap