Recycling Branded Containers

Well, it’s official, the 2017 Minnesota State Fair is almost in the books now, it came and went, without the longstanding Original Deep Fried Cheese Curds stand (notwithstanding a heroic #savethecurds campaign); it was instead replaced by Big Fat Bacon, shown above.

Love the prominent use of the TM on the signage, even if

Brand signals have been described as meaning vessels before, and vessels of trust too. Does that make a branded product package, container, or configuration a vessel within vessel?

The tin cans below that have been recycled and transformed (as seen in the image I captured at the Minnesota State Fair), were most likely