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Simple Branding Is Better Branding

By Duets Guest Blogger on June 24, 2014
Posted in Branding, FDA Approval, Guest Bloggers, Trademarks

– Mark Prus, Principal, NameFlash

There is a new drug for overactive bladder with the brand name Myrbetriq. I don’t know about you, but my first thought upon hearing the brand name was “HUH?” What is a Myrbetriq? How do I pronounce it? Surprisingly, the FAQ section on their website does not have a “how…

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