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Lightning Strikes How Many Times?

By Steve Baird® on January 9, 2010
Posted in Branding, Sight, Trademarks

I have heard that lightning only strikes once in the same place, but apparently that is only a myth. Indeed, the number of lightning bolt logos that have "hit" the mail room, over the years, at the U.S. Trademark Office appear to provide additional evidence for disproving the popular myth.

So, what does that say, if anything, about the scope of rights associated with the non-verbal lightning bolt logos shown below, none of which are owned by the same entity, and all of which have been registered or at least approved for publication by the U.S. Trademark Office? And, how many of them do you recognize anyway?

In addition to the link for each logo that connects to the relevant trademark information at the USPTO, here is a numbered hint for each, and the answer key is below the jump:

  1. golf ball brand
  2. golf club brand
  3. Wyeth is the owner
  4. protective eye wear brand
  5. professional football club is the owner
  6. PulseSwitch is the owner
  7. Gatorade’s lightning bolt
  8. the lightning bolt logo that Gatorade filed an opposition against
  9. firearm trigger brand
  10. an NFL team, the NFL, and the Air-force have filed extensions of time to oppose
  11. semiconductor brand
  12. athletic competitions at the high-school level

a.   b.  Mark Image    c. Mark Image

d.Mark Imagee.Mark Imagef.   Mark Imageg.  Mark Image

h.Mark Imagei.Mark Imagej.Mark Imagek.Mark Imagel.    Mark Image …

Continue Reading Lightning Strikes How Many Times?

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