Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?”
In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign.
It is interesting timing for Ford to
As you may recall, back in October, Randall Hull of The Br@nd Ranch® wrote about the Brinks Home Security re-brand to Broadview Security, in his post Will Any Old B-Word Do?
This was Randall’s assessment:
Personally, when I think Brink’s I see a big Rottweiler eyeing you warily. With Broadview I imagine a yappy Chihuahua chasing
Recently, I discussed the importance of thoroughly investigating a cloud computing company before handing over your data or information technology operations to a stranger. This topic begs the question of how to go about investigating these companies. Some of the larger, public companies make some of the relevant information publicly available. For example, Salesforce.com publishes some of the