–Susan Perera, Attorney
On multiple occasions DuetsBloggers have discussed the risk of verb-ing your brand. While I won’t go into the legal and branding concerns which have been discussed at length, I do find it interesting how frequently these brand verb uses show up in current advertising. Clearly the marketing types aren’t cringing at the
–Susan Perera, Attorney
Who doesn’t love a good commercial, because lets face it, there are plenty of sub-par ones out there. And some brands have been more consistent in creating entertaining commercials than others.
Maybe you’ve seen Volkswagen’s recently released “High-Five” commercial for the 2012 Beetle that contains some catchy music and is reminiscent of
–Susan Perera, Attorney
Inspired by my earlier blog post commenting on the use of color in particular industries, I am pleased to share a more in-depth piece published in the World Trademark Review magazine.
The complete article appeared in World Trademark Review issue 33, a pdf of the article can be found here.
–Susan Perera, Attorney
Store shelves continue to turn green as an increasing number of products tout their sustainable nature through the use of green product packaging. The most recent issue of the ABA magazine, Landslide, is all about “green” with multiple articles discussing the impact of this phenomenon in the IP field.
One of
–Susan Perera, Attorney
If you have a pup accustomed to gourmet dog treats from the Mall of America you might have an unhappy canine on your hands. Megamall kiosk owner, Chewzy Dogs, has filed suit after its franchisor and maker of its dog treats abruptly ended its agreement to supply Chewzy Dogs with its trade
–Susan Perera, Attorney
Most of us are fairly familiar with the use of Twitter. Like Facebook, this social networking giant has inserted itself into our lives, it is almost difficult to find a business that is not active on Facebook, Twitter, or both. You can even follow us on Twitter at @duetsblog and @susanperera (no
–Susan Perera, Attorney
Most false advertising claims originate from an advertising statement. (For example, see Dan’s post last week on Sam Adam’s bottle cap advertising). However, a recent suit alleges false advertising based on what wasn’t said.
Yesterday, Terry Baynes at Thompson Reuters reported on an attorney who has filed suit against Chipotle for its
–Susan Perera, Attorney
The revival of retro logos and packaging seems to be everywhere this year. You can hardly go into a store without seeing another product that is revisiting an old look. I snapped this shot during a shopping trip over the weekend and I’m not the only one who’s noticing, you can see
–Susan Perera, Attorney
Many companies have experienced issues with counterfeit products, but few have likely dealt with counterfeit stores. Over the weekend I was surprised to hear about counterfeit Apple Stores in China selling authentic Apple products.
New reports identify up to five Chinese stores mimicking Apple’s iconic store appearance down to the white Apple
–Susan Perera, Attorney
Having a registered trademark doesn’t mean you can stop everyone from using the same or similar mark. Without comprehensively searching for prior common law uses of similar marks it can be difficult to know if another party may have prior rights in a mark, a lesson that the A&E Television Network may