DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Visual Treatment

Armstrong Lanced from Livestrong Identity

Posted in Branding, Trademarks

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation: It is no longer about the man, but the mission — still a laudable one: For more on the fall of Lance Armstrong and his once unstoppable personal brand, see Brent’s… Continue Reading

i am ben

Posted in Branding, Marketing, Trademarks, Truncation

The ben of today’s post is not one of the many celebrities having the name, a truncated version of any number of other product and service brands, such as Bengay, Ben & Jerry’s, Ben Franklin, Benihana, or even dear old Uncle Ben. Today we’re talking paint, and this paint brand has at least two things going on here:… Continue Reading

lower case branding & visual identity

Posted in Branding

Just so you know, it about pushed me over the edge to have a blog post title with no capitalization. Not even one letter. In other words, all minuscules, no majuscules. It doesn’t seem right — to me anyway, as a trademark type. Just like the first letter in the first word of a sentence must be a… Continue Reading

A Red (& White) Letter Day for Branding

Posted in Branding

We’ve noticed and commented on a variety of branding techniques and trends over the past couple of years: Less formal brand names; Single letter brands; Non-verbal logos; Verbing of brands; Dan saw lots of blue ovals; Question mark brands; Touchmarks; Emoticon brands and trademarks; Single color brands; Lightning bolt branding; My branding; and Back to the basics branding…. Continue Reading

Essential Spacing: Night & Day Commercial Impressions

Posted in Advertising, Branding, Keyword Ads, Marketing, Search Engines, Sight, Trademarks

Millimeters apart on the label, miles apart in meaning. Yes, a few extra millimeters of blank space can make all the difference in the world for some brands. Especially when the brand name consists of two words, and the typical visual treatment has all letters appearing in identical size and style (all caps), and when compressing the words yields an unintended,… Continue Reading