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Riding the Brandverb Wagon Without a Seat Belt

By Steve Baird® on September 24, 2011
Posted in Branding

I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl’s:

"The More You Know, The More You Kohl’s."

Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called  "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one…

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