Hotels, Ice Cream, and Shoes as Canvases for Great Brands
Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like.
So, let me ask a slightly weirder question: If Nike were an ice cream flavor, what would it taste like?
Here’s a question for our design-minded readers: If survey evidence told you that consumers recalled only certain elements of a beloved logo, would you remove the rest, and reduce it to only the most commonly remembered features?
Most likely, your answer doesn’t involve analysis under trademark law.
So, maybe, this post will influence
At DuetsBlog, we never shy away from sharing our opinion. It’s part of what makes us not Dr. No. For over ten years, this has included opinions about interesting trademarks, non-traditional trademarks, boring trademarks, and controversial trademarks, and those are just from me, as well as our opinions on the opinions
Can a gang become a brand? This is a question asked in the new Netflix show, Trigger Warning, produced by and starring Michael Render, AKA Killer Mike, one half of the Grammy-nominated rap group Run the Jewels.
Killer Mike of Run the Jewels performing at Pitchfork Chicago on
Wow, what a start to 2019! We already have a Supreme Court case to look forward to, some great guest posts here and here, and plenty to build on from 2018. Our first trade show of the year is also in the books – this time in Louisville, Kentucky for the Archery
When we are not walking the trademark walk (or posting the trademark posts) we are talking the trademark talk. Dear readers, I would like to invite you to join me and my esteemed colleague Patrick Gallagher, member of the Cozen O’Connor firm’s Trademark & Copyright Group, for a live online talk through the often
Like many new parents, my wife and I own a Boppy® infant support pillow. Examining the packaging, I noticed an excellent example of “look-for advertising:”
Typically, look-for advertising is part of a campaign to build consumer recognition of a product design to a level where it can support a claim of “acquired distinctiveness,”
Everyone knows if you really want to get zero calories from a beverage without any strings attached, you have to drink water. But what if you hate water? Try sparkling water! Look how exciting it is:
If sparkling water is the remedy to plain old boring water, why are some trademarks for sparkling
“It just kind of spontaneously happened. Nobody at a production meeting said, ‘OK, now we are going to start circling Twins fans at the ballpark.’ It’s just something that happened spontaneously that has caught fire.”
— Dick Bremer, 2002
Although we still have snow on the ground here in Minnesota, spring is officially here and
Growing up with a farm in the family, I learned early on that Nothing Runs Like Deere®. As people tend to do, we named all of the tractors – after Masters of the Universe characters, of course. There was a front-loader type tractor of a brand I don’t recall named Skelator, another old tractor