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Category Archives: Trademarks

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Battle Over Trademark in NOLA

Posted in Articles, Civil Procedure, Dilution, Fair Use, Famous Marks, Food, Infringement, Law Suits, Marketing, Trademarks, USPTO

The trademark ST. ROCH MARKET is at the heart of a dispute in New Orleans (aka NOLA).  The City of New Orleans is battling in court with the current lessee of the building associated with the trademark. ROCH MARKET has been associated with a popular market in New Orleans since 1875. Prior to Hurricane Katrina,… Continue Reading

Cat Calling Attention to Women’s Footwear?

Posted in Advertising, Articles, Branding, Fashion, Marketing, Trademarks, TTAB, USPTO

When ideas from different realms converge in a single moment of time, a new blog post is born. “Catcalling” — albeit a rebranded, reimagined, or redefined version of it — recently has been front and center in a political Twitter storm and remains a lightning rod in the non-stop news cycle. So, imagine my surprise also to see the sturdy Cat… Continue Reading

Billy Goats, Trademark Twins, and the Descriptive Limits of Language

Posted in Advertising, Articles, Branding, Food, Infringement, Law Suits, Mixed Bag of Nuts, Squirrelly Thoughts, Trademarks

I’ve been thinking about the nature of language lately, ever since I listened to a podcast about various philosophers who devoted their study to language. For example, Ludwig Wittgenstein, one of the most influential philosophers of the twentieth century, is famous for his work on the logic of language. A fundamental premise to his philosophy is that… Continue Reading

Update: MOMACHA Triples Down, Expanding Despite Infringement Claim

Posted in Almost Advice, Infringement, Trademarks

Earlier this year, the Museum of Modern Art in New York City, known as “MoMA,” sued a cafe and art gallery, MoMaCha, also located in New York City, asserting claims of trademark infringement, trademark dilution, and unfair competition. As discussed in my post a couple months ago, although MoMaCha has some well-founded arguments and defenses, the allegations… Continue Reading

Will Mr. Wonderful Become a TM Nutcracker?

Posted in Articles, Branding, Food, Marketing, Mixed Bag of Nuts, Trademarks, USPTO

Two months ago, our attention seized on a nutty and woefully deficient USPTO examination of a trademark application to register — Mr. Wonderful — for roasted nuts, and nut-based snack foods, among other food products, given the prior WONDERFUL trademark rights owned by these folks: Just like clockwork, events now appear to be playing out as expected,… Continue Reading

Color Marks: Looking for Look-for Advertising

Posted in Articles, Branding, Look-For Ads, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks, USPTO

These lime green building sites caught my eye and jogged my trademark memory. First, the future home of the University of Iowa College of Pharmacy, at beam signing, on May 4, 2018: Second, the expansion of the Metro Transit headquarters near downtown Minneapolis, on June 12: Of course, the obviously common element of both building sites, besides… Continue Reading

No Gold TM Stars for This Red Star Brand!

Posted in Advertising, Almost Advice, Articles, Branding, Food, Loss of Rights, Marketing, Product Packaging, Trademarks

As I’ve been known to do long before now, this past weekend I found myself gazing intently, this time, into the front label and back copy on this S. Pellegrino sparkling natural mineral water bottle: Putting aside the question of the shiny red star logo, which we already have bloviated about, here, a few years… Continue Reading

Clash of the Cups: NHL Sues Over Stanley Cup Beer Mug

Posted in Famous Marks, Infringement, Law Suits, Non-Traditional Trademarks, Trademarks, TTAB

Even in July, with the heat of summer still blazing, you can’t get away from ice hockey in Minnesota. However, now that the Vegas Golden Knights have settled their dispute with the U.S. Army, it was starting to look like we were running out of hockey trademark news. Thankfully, the National Hockey League came through… Continue Reading

Golden Knights Trademark Dispute Finally Resolved

Posted in Agreements, Mixed Bag of Nuts, Trademarks, TTAB, USPTO

Another update on my long-running series of posts following the NHL’s newest hockey team, the Las Vegas Golden Knights, and their embattled trademark applications for VEGAS GOLDEN KNIGHTS that were filed nearly two years ago. Most recently I posted about a challenge to the trademark applications by the U.S. Army, who opposed registration of the VEGAS GOLDEN… Continue Reading

Green Straws, Dots, Aprons, and Letters?

Posted in Agreements, Articles, Branding, Famous Marks, Food, Look-For Ads, Marketing, Non-Traditional Trademarks, Trademarks, TTAB, USPTO

Starbucks is moving away from green straws, actually any plastic straws, to live a little more green. So, we’re unlikely to see any straw trademark filings, despite decent look-for advertising. While Starbucks appears to have drawn the short straw at the USPTO on its efforts to federally-register a pair of green dot marks, appeals to the TTAB are… Continue Reading

How Might A Justice Kavanaugh Impact The USPTO?

Posted in Civil Procedure, Mixed Bag of Nuts, Squirrelly Thoughts, Trademarks, TTAB, USPTO

Since last week, the internet has blown-up about what United States Supreme Court nominee Judge Brett Kavanaugh might decide regarding issues coming before the Supreme Court if he joined the highest Court of the land. As a judge on the D.C. Circuit, Judge Kavanaugh has been skeptical about the authority of administrative agencies. This could… Continue Reading

Vacuum Wars: On-Product Comparative Ads?

Posted in Advertising, Articles, Branding, Fair Use, First Amendment, Infringement, Marketing, Technology, Trademarks

When can a brand owner lawfully use a competitor’s trademark on the brand owner’s product? Over the years, we’ve lifted away a lot of dust on the hairy subjects of classic trademark fair use, nominative fair use, and comparative advertising, especially in the context of billboard ads. It isn’t every day we see comparative billboard ads actually affixed to… Continue Reading

Brands, Who Could Hang a Name on You?

Posted in Articles, Branding, Dilution, Famous Marks, First Amendment, Food, Infringement, International, Marketing, Trademark Bullying, Trademarks

Over the years, we’ve written much about trademark bullying. When the mantle fits, and when it doesn’t. When a brand has a realistic view of its rights, and when the claimed scope is bloated. We’ve never before written about “Ruby Tuesday,” neither the Rolling Stones’ song nor the struggling restaurant chain, until now — and… Continue Reading

Can a Word Which Means a Lot (Aloha) Mean Almost Nothing in Trademark?

Posted in Articles, Branding, Fair Use, Genericide, Marketing, Mixed Bag of Nuts, Sight, Sound, Squirrelly Thoughts, Trademarks, USPTO

Hawaii seems to be on the mind here at DuetsBlog lately. Last week, I had the pleasure of visiting three Hawaiian islands for the first time. While there, I quickly became acquainted with Hawaiian life and language. It’s a beautiful place; I recommend everyone visit. When I first landed on Kauai, the “garden island,” I… Continue Reading

Laches Defense Applies to Cancellation Actions – Cosmetic Warriors v. Pinkette Clothing

Posted in Infringement, Mixed Bag of Nuts, Trademarks, TTAB

In Cosmetic Warriors v. Pinkette Clothing, the U.S. Court of Appeals for the Ninth Circuit filed an opinion a couple weeks ago, reconfirming that the equitable defense of laches (unreasonable and prejudicial delay in bringing a lawsuit) applies in trademark cancellation actions, even though the U.S. Supreme Court has recently curtailed that defense in copyright and patent… Continue Reading

Is Dr. Pepper Pulling (Hawaiian) Punches in Enforcement Efforts?

Posted in Branding, Dilution, Famous Marks, Food, Infringement, Trademarks

On a recent shopping trip, I couldn’t help but notice some interesting brand extensions inside and outside the stores. My encounter inside involved Burt’s Bees . The brand encompasses a wide variety of lip balms, lotions, cosmetics, and personal body care items. (pets, too). Yet I discovered a new addition to the lineup: Burt’s Bees… Continue Reading

Buc-ee’s Fights ‘Tooth and Nail’ For Total Texas Takedown

Posted in Advertising, Articles, Branding, Dilution, Famous Marks, Infringement, Law Suits, Sight, Trademarks

Recently, we have been covering updates from a trademark infringement, dilution, and unfair competition action between Buc-ee’s and Choke Canyon, two rival Texas convenience stores with endless rows of gas pumps and checkout lanes (everything’s bigger in Texas, you know; even gas stations). About a month ago, a Texas jury found that the Choke Canyon… Continue Reading

Celebrity Protects His and His Son’s IP

Posted in Articles, Civil Procedure, Counterfeits, Idea Protection, Law Suits, Non-Traditional Trademarks, Trademarks

DJ Khaled and his son’s company sued an online retailer named Curtis Bordenave and his company, Business Moves Consulting, Inc., alleging that they are illegally using his and his son Asahd’s intellectual property. Most of you likely know who DJ Khaled is, but I had not heard of him before reading about this dispute.  When… Continue Reading

Velcro Sequel Sticks With “Hook and Loop”

Posted in Advertising, Articles, Branding, Genericide, Loss of Rights, Marketing, Trademarks

On the heels of discussing trademark genericide through the Anything is Popsicle prism yesterday, let us turn our attention back to Velcro, who is at it again, this time making a genericide sequel. The sequel is called “Thank You for Your Feedback — Don’t Say Velcro.” Like any sequel I’ve ever seen, I’m not feeling Velcro’s second… Continue Reading

Mission Popsicle: Telling You It’s a Brand?

Posted in Advertising, Articles, Branding, Food, Genericide, Loss of Rights, Marketing, Television, Trademarks

Welcome to another edition of Genericide Watch, where we consider brands on the edge, working hard to maintain brand status and exclusive rights, while trying to avoid trademark genericide. The primary meaning to the relevant public decides genericness, so trademark owners will try to influence how consumers understand the word, to maintain at least 51% brand meaning. As we’ve written… Continue Reading

Dog Toy Manufacturers Really Like Parodies

Posted in Dilution, Famous Marks, Fashion, Food, Infringement, Law Suits, Mixed Bag of Nuts, Product Packaging, Trademarks

A dog toy display at a local pet store caught my attention recently. I did a double take on seeing the familiar fonts, coloring, and packaging.  Not long after, I happened to find these at a different pet store. Once again, the familiar labels, coloring, and bottle designs caught my attention. While certainly reminiscent of… Continue Reading