Clearly consumer packaged
Since the origin of trademark use guidelines, there has been immutable, black and white legal direction against using brand names (and the trademarks that protect them), as nouns or verbs. If you’ve seen more flexible rules, please share.
Highlighting the …
One of my friends, when playing blackjack and asked to “cut the deck” after it has been shuffled, consistently admonishes without hesitation: “Thin to win.”
Given the trademark story for today, you may end up believing the opposite.
A 6-year trademark fight between Frito-Lay and Real Foods ended this month.
Frito-Lay opposed Real Foods’…
From a trademark perspective, every season is for avoiding genericness, right?
After all, generic designations are part of the public domain, they aren’t own-able.
Let’s be very clear, today is April Fools’ Day, but this is not an April Fools’ Joke.
It’s not every day Seth Godin volunteers a guest post, but Thursday was that day.
The rest is history. Seth revealed himself a fan of the blog on our 4th birthday, what a surprise. He generously has engaged with us since then, weighing in on topics ranging from branding to trademark bullying to Velcro’s fear of trademark genericide, with so much more in between.
Recently, Seth generously agreed to answer the 12 questions below. What should we ask next?
Seth’s fabulous and penetrating new book called This is Marketing, will be released tomorrow, no doubt another best-seller,…
We’ve been down this road before, some themes intersect, and trademark value is filtered out:
The popular UGG® branded sheepskin boots are at the heart of a dispute in the Northern District of Illinois. Deckers Outdoor Corp. (“Deckers”) owns 29 federal registrations for the trademark UGG in connection with numerous goods and services, including footwear, clothing, wallets, passport covers, plush toys and retail store services. The company also has four…
- Karen Brennan, Senior Director, Intellectual Property, Best Buy
- Anne Hall, Technology Strategy Manager-Life Sciences, University of Minnesota
- Aaron Keller, Co-Author: The Physics of Brand; Co-Founder Capsule Design