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Category Archives: Guest Bloggers

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Good Translation/Bad Translation

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Mixed Bag of Nuts, Product Packaging, Squirrelly Thoughts

-Mark Prus, Principal, NameFlash Name Development When you finally identify a name for your business, product or service, you must conduct proper due diligence to ensure that you have a legal right to use the name. Trademark searches are mandatory and I’d strongly recommend talking to a great trademark attorney. A little upfront time and money… Continue Reading

Artificial Intelligence Update: How About These Tomatoes!

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, SoapBox

-Mark Prus, Principal, NameFlash Name Development About 6 months ago I wrote a blog post about the future of name development and the use of Artificial Intelligence to name things. I also made a prediction that AI was going to get better and better as it practices name development. Since that time, AI is getting better… Continue Reading

Showcase Design and Vampire Video

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Look-For Ads, Marketing, Mixed Bag of Nuts, SoapBox

–James Mahoney, Razor’s Edge Communications Recently, I came across a snappy-looking website with unconventional design for a small consulting company. It’s cleverly done, easy to navigate, and appears to have good information. I say “appears to have” because there’s one slight problem: it’s challenging to read it. The design motif has small white type on large… Continue Reading

Familiarity Breeds Content, or The Power of Fait Accompli

Posted in Advertising, Almost Advice, Guest Bloggers, Look-For Ads, Marketing, Television

–James Mahoney, Razor’s Edge Communications Awhile ago, I wrote about how casting decisions almost always make someone cranky. Lately I’ve been seeing lots of commercials that speak to the flip side of the crankiness factor. Creative teams are always on the lookout for ways to connect with the zeitgeist. Most of the time, if you see… Continue Reading

We’re Nine, That’s Lots of Blogging Birthdays!

Posted in Articles, Branding, Guest Bloggers, Marketing, Trademarks

Can you believe it? Nine times, we’ve celebrated our birthday with you (our amazing readers and supporters) — it all started with Dr. No and the Parade of Horribles; then a Seth milestone here. A Ron milestone there. We’ve hardly taken a day off, much less skipped a class, or been called out as absent from any serious discussion on any… Continue Reading

Coming Soon: Creative Brand Protection Event

Posted in Advertising, Articles, Branding, Domain Names, Fair Use, Guest Bloggers, Marketing, Trademark Bullying, Trademarks

We’re always looking forward, but every once in a while we look in the rear-view mirror and become amazed at how far we’ve come since our humble beginnings a short nine years ago. Well, it’s almost time to celebrate another birthday here at DuetsBlog, and if we make it to March 5th, Duey will be… Continue Reading

Why DIY Branding Is A Bad Idea

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Mixed Bag of Nuts, SoapBox, Social Media

-Mark Prus, Principal, NameFlash Name Development A lot of entrepreneurs launch businesses behind a name they developed on their own. I get the fact that the name of the startup is intensely personal for the founders. Also money is tight in a startup and spending money to develop a name and do trademark research on it… Continue Reading

We Are Farmers…Dum Da Dum…

Posted in Advertising, Articles, Guest Bloggers, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Television

–James Mahoney, Razor’s Edge Communications Admit it, when you saw the headline, many of you finished the jingle featured in Farmers Insurance TV commercials. Farmers has a great campaign going. Geico has a good campaign going. Both are entertaining. First, Farmers: Their “Hall of Claims” series, developed by RPA, showcases weird situations that Farmers has paid… Continue Reading

The Hidden Section 2(f) Claim

Posted in Articles, Guest Bloggers, Mixed Bag of Nuts, Patents, Squirrelly Thoughts, Trademarks, USPTO

-Wes Anderson, Attorney Hello (again) DuetsBlog! Readers may have noted my recent absence from the blog. I recently embarked on a new stage of my career as in-house corporate counsel, and Steve gave me the opportunity to contribute as a guest blogger. Even in my in-house role, I remain a trademark law hobbyist. One of… Continue Reading

Is Artificial Intelligence The Future of Branding?

Posted in Almost Advice, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

-Mark Prus, Principal, NameFlash Name Development Janelle Shane is a research scientist who likes to play around with neural networks. Recently she’s been having fun investigating whether neural networks can replace traditional means of creative development. As a professional name developer, I’m watching her work closely because I’ve been told that my chosen career is about to… Continue Reading

The Long and Short of Good Ads

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Look-For Ads, Marketing

–James Mahoney, Razor’s Edge Communications Recent travel on Aer Lingus and a perusal of The Boston Sunday Globe brought two very good ads to my attention. The first, which ran in the Aer Lingus on-board magazine, is a terrific marriage of great concept and excellent execution plus situational relevance: you’re on a plane on your way… Continue Reading

The Five-Finger Copyright Discount

Posted in Audio, Copyrights, Fair Use, False Advertising, Guest Bloggers, Infringement, International, Loss of Rights, Social Media

–James Mahoney, Razor’s Edge Communications Recently violinists Rhett Price and Shiva Chaitoo got two very different lessons on the downside of posting performances on the Internet. According to an article in The Boston Globe, a fan of Price alerted him to a video of Chaitoo’s playing. Turns out, Chaitoo was pulling a Milli Vanilli, fingering his… Continue Reading

Going Bananas Over the Eclipse

Posted in Advertising, Famous Marks, Food, Guest Bloggers, Look-For Ads, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

–James Mahoney, Razor’s Edge Communications As I perused The New York Times on Sunday Aug. 20th, Chiquita Banana burst forth amid all the brouhaha reporting with a full page of the best ad I’ve seen in a long time. I feel sorry for those who missed it, because most of us can use a good belly… Continue Reading

Hello, My Name Is Dave

Posted in Almost Advice, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Product Packaging

-Mark Prus, Principal, NameFlash Name Development Mark Cuban held a variety of jobs in his youth including selling garbage bags door-to-door and being a bartender, a disco dancing instructor, and a party promoter. But one thing that frustrated him was bank overdraft fees. Now he’s helping to fund an app that claims it can help people… Continue Reading

Sorry Justice Alito, “The Slants” is Not Okay

Posted in Branding, Famous Marks, First Amendment, Guest Bloggers, Law Suits, Mixed Bag of Nuts, Trademarks

– Jason Voiovich, Virtual Chief Marketing Officer, Vojvdec & Sigma According to the unanimous ruling by the US Supreme Court handed down last month, failing to allow registration of trademarks such as the “Redskins,” “Fighting Sioux” and “The Slants” violates the free speech clause of the First Amendment to the US Constitution. Writing for the… Continue Reading

Change Your Name Already!

Posted in Advertising, Almost Advice, Branding, Domain Names, Guest Bloggers, Marketing, Mixed Bag of Nuts, Product Packaging, SoapBox

-Mark Prus, Principal, NameFlash Name Development I sometimes get asked by prospective clients if they should change their name, and I help them evaluate if a change is necessary. But sometimes there are stubborn companies who persist in marketing a name that is not right. Overstock.com is a prime example of this behavior. In early… Continue Reading

The 50% Solution

Posted in Almost Advice, Branding, Guest Bloggers, Mixed Bag of Nuts, Product Packaging, Squirrelly Thoughts

–James Mahoney, Razor’s Edge Communications Years ago, I was washing my hands in the office men’s room. Next to me was a wheelchair-bound guy washing his at the appropriately lower sink. I was thinking that the lower sink was a good idea when I noticed that the paper towel dispensers were all at “regular” height…. Continue Reading

The Toughest Challenge in Market Communications

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Television

–James Mahoney, Razor’s Edge Communications Two of the most important elements of communicating with target markets are to make relevant arguments and to make them memorable. Most of the time, these simple goals are difficult to meet because of the clutter of competing voices in the marketplace. Yet, there’s a third element that is at… Continue Reading

A Tipping Point For Super Bowl Advertisements?

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Look-For Ads, Marketing, Mixed Bag of Nuts, Product Packaging, Social Media, Television

-Mark Prus, Principal, NameFlash Name Development I was largely unimpressed with the crop of Super Bowl ads this year. It seemed to me that advertisers have chased “form over function” and have forgotten that when you spend $5 million for a 30-second ad you should probably sell some product to offset that cost. There were… Continue Reading

The End of Bland Names?

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Marketing, Trademarks

-Mark Prus, Principal, NameFlash Name Development Publicis Groupe, the holding company of worldwide marketing agencies, has been restructuring over the past year. In March they announced a major restructuring of their media arm Publicis Media that broke apart longtime media agency ZenithOptimedia. Zenith now operates as a standalone agency, while Optimedia joined forces with Blue… Continue Reading

Increase Recall of Your Message By…

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Look-For Ads, Marketing

-Mark Prus, Principal, NameFlash Name Development Yes, I know the title of this post is incomplete. That is what this post is all about. Marketers know that “unfinished tasks” are the most memorable. Your brain seeks “cognitive closure” and so you will remember unfinished tasks until you complete them. This effect is called the Zeigarnik effect… Continue Reading

The Key Qualities that Companies That Succeed Have in Common

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Jason Sprenger – President, Game Changer Communications Last month, my firm (Game Changer Communications) celebrated its four-year anniversary.  As I often do at times like that, I reflected on a lot of things about my business – successes, challenges, key milestones and more.  This particular anniversary also got me thinking about the qualities I most… Continue Reading

The Anti-Advertising Ad Campaign

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts

–James Mahoney, Razor’s Edge Communications Recently, a group named Glimpse bought out two weeks’ worth of the ad space in London’s Clapham Common underground station and filled it with pictures of cats. You can read the details as reported by PRI.org here. In a nutshell, though, the guy who founded Glimpse and launched the project,… Continue Reading

Branding Tips from 5 Awesome Apps

Posted in Branding, Guest Bloggers, Marketing, Social Media, Social Networking

–Debbie Laskey, MBA Take a look at anyone’s smartphone or tablet and you’re bound to swipe through screen after screen of applications, or more commonly known as apps. Some apps are pre-programmed into the device, such as, calendar, maps, and stocks. And, of course, there are also apps for contacts, a camera, and social networks…. Continue Reading