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Selling Ice to Eskimos

By Tim Sitzmann on January 10, 2014
Posted in Advertising, Articles, Branding, Goodwill, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Television

It’s easy to make a sports car look good. Or a vacation on a white sand beach. But what about things that the average person hates to buy? Watch the commercial below and let’s reconvene in 90 seconds:

Yes, that’s John C. Reily narrating (of Step Brothers, Talladega Nights, and Gangs of New York…

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