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Is Honesty the Best Policy?

By Duets Guest Blogger on April 14, 2010
Posted in Advertising

— Karen Brennan, Attorney

Burger King’s latest commercial presents a new approach to advertising in the burger wars – honesty; admitting they “stole” McDonald’s breakfast sandwich idea.  In the commercial, the creepy-looking King scales a fence and breaks into McDonald’s headquarters in the middle of the night to steal the recipe for the Sausage McMuffin…

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