Project work is fine, whether it’s responding to an overreaching trademark cease and desist letter, helping out with a re-branding project, drafting changes to a license agreement, reclaiming a domain name, assisting with some strategic advice on packaging trade dress changes, clearing and/or registering a new mark, but what’s really satisfying, what’s really rewarding, what’s

Even if you know nothing of physics (I do not), most of us know Sir Isaac Newton’s third law of motion: for every action, there is an equal and opposite reaction. The same concept applies to marketing—some agree, and others have differing opinions. There are at least two ways to look at anything so it’s