Is your company thinking of adopting a social media platform to replace its current website?  If it is, then your company is part of the majority of companies that have either implemented a social media platform, is planning to implement a social media platform, or will implement a social media platform but has no current

A few of my past posts have discussed the growing use of social media Web sites and why companies should consider joining the conversation. Whether that is through an existing social media Web site like Facebook or creating a social media Web site, this marketing technique provides a company with greater access to its customers including

With all the good that the Internet can bring for a company, a lot of bad is also lurking out there.  A company could join the social media revolution and capitalize on attracting new customers only to have their new customers’ identities stolen in a cyber attack.  Or, a more likely scenario for most companies, the