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A Plural New Year’s Resolution For ESPN

By Steve Baird® on January 4, 2010
Posted in Advertising, Marketing, Television

Apparently I’m rapidly fading from ESPN’s target demographic. This became painfully clear to me over the holiday season, with ESPN’s Bowl Week promotion, featuring Atlantic’s hip-hop artist B.O.B. performing "I Am The Champion":

It’s not that ESPN is promoting an up and coming rapper, I understand that marketing decision. It’s the title and lyrics of…

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