Repetition can be a beautiful thing, especially when it’s about The Real Thing:
This electronic billboard advertisement is another good example of Coca-Cola advertising that leaves certain aspects of the brand icons to the imagination, this one discloses only the middle portion of the famous contour bottle shape trademark.
And, speaking of repetition, remember these Coca-Cola gems from the DuetsBlog archives?
- Coca-Cola Open for Co-Branding?
- When Less is More: Bits and Pieces of Brands
- Happiness is a Federally-Registered Mark
- The Most Famous Bottle Design, Forever?
- Pepsi, No Coke: Branding Nonsense at Work?
- Bits and Pieces of Brands = Trademarks
- Christmas Coke Can Kerfuffle
- Taste Infringement?
- Coca-Cola’s Consistency Most Remarkable
- Trademark Initial Interest Confusion: It’s The Real Thing
To the extent repetition frustrates you, keep in mind, Coca-Cola’s slogan from 1906 apparently was: “The great national temperance beverage.”