Love the recent holiday billboard ad for the beloved Coca-Cola brand!
Having said that, whenever I see branding around the sound Mmm, for food and beverage products, even if it is only one Mmm, and not back-to-back Mmm, Mmms, I’m thinking old school: Campbell’s Soup.
No wonder, Campbell’s M’M! M’M! GOOD! slogan has lasted nearly 80 years, and it likely has inspired many others to perpetuate the Mmm sound in their branding, and even sing about it.
With that memorability, heritage and long-standing success it’s hard to understand how anyone could think differently about the M’M! M’M! GOOD! slogan, oh well.