I was not caught up in the wizardry of Harry Potter until last April when I saw “Harry Potter the Cursed Child” on Broadway.

Now I understand the importance of wizardry and the Harry Potter brand.

The most recent battle for Warner Bros. Entertainment Inc. (“Warner Bros.”) is related to nine (9) applications it filed for the WIZARDING WORLD word mark and design mark for various goods and services.  Specifically, the company Wizard World, Inc. opposed the nine applications based on a likelihood of confusion with the company’s WIZARD WORLD® mark for “conducting entertainment exhibitions in the nature of conventions for enthusiasts of pop culture genres (e.g., games, toys, media, comic books)” in International Class 41.

Warner Bros. has already successfully obtained fifty-two (52) registrations for marks with “HARRY POTTER,” including eleven (11) registrations for THE WIZARDING WORLD OF HARRY POTTER® mark.  Warner Bros., or related entities, also own registrations related to other characters from the Harry Potter series including: five (5) registrations for marks with DUMBLEDORE and three (3) registrations for the HERMIONE GRANGER® mark.

Will Warner Bros. be able to register the WIZARDING WORLD mark along with its other Harry Potter related marks?