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Are we entering the era of engine sound marks?

By Duets Guest Blogger on June 15, 2016
Posted in Idea Protection, Patents, Sound, Trademarks, USPTO

-Martha Engel, Attorney

One of the biggest issues facing electric car manufacturers is how quiet they are.  So quiet in fact that 60 Minutes edited in an engine roar to its Tesla story.  The quiet can have dangerous consequences for pedestrians and others.   Riding my bike, I often listen for the sound of an…

A Meaningful Shift in Super Bowl Ads

By Duets Guest Blogger on February 10, 2016
Posted in Advertising, Branding

-Martha Engel, Attorney

The Super Bowl ads this year were much like the game itself – maybe one remarkable catch, a few fumbles, and heavy on defense.  Some even deserved a penalty flag – like the one for toe fungus and the revolting puppy-monkey-baby (and I’m an avid Diet Mountain Dew drinker).  However, there were…

The Odds and Evens of Q’s: Trademarks in the Car Industry

By Duets Guest Blogger on January 20, 2015
Posted in Branding, Famous Marks, Mixed Bag of Nuts, Patents, Sight, Trademarks

Last week was the North American International Auto Show in Detroit, one of the top trade shows in the automotive industry. The highlight of the show for car buffs was the new Ford GT, which I will try not to drool too much over its beauty and power. You can see below and hear for…

There is only one Lord of the (Olympic) Rings…but then there was Sochi

By Duets Guest Blogger on February 19, 2014
Posted in Advertising, Branding, Fair Use, International, Marketing, Social Media, Television, Trademarks

There is only one Lord of the Ring, only one who can bend it to his will.  And he does not share power.  – Gandalf, Lord of the Rings

As we have posted about more than a few times on DuetsBlog over the years (like here and here), the OLYMPICS trademark and the Olympic…

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