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lower case branding & visual identity

By Steve Baird® on April 12, 2011
Posted in Branding

Just so you know, it about pushed me over the edge to have a blog post title with no capitalization. Not even one letter. In other words, all minuscules, no majuscules. It doesn’t seem right — to me anyway, as a trademark type.

Just like the first letter in the first word of a…

Buh-Bye B. Dalton

By Duets Guest Blogger on January 15, 2010
Posted in Branding, Domain Names, Famous Marks, Goodwill, Trademarks

–Dan Kelly, Attorney

As reported by the Star Tribune, the first B. Dalton Bookseller bookstore will be among the last to close:  the B. Dalton bookstore at Southdale Center in Edina, Minnesota closes tomorrow after a 44 year run.

Even if a bit sad for the sentimentalists among us (and I am one) to…

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