Having few characters to convey an idea or thought isn’t just for Twitter. I was reminded of this last week during the Legal Marketing Association’s annual conference.

Feeling energized after talking shop with colleagues for three days, I struggled with what to include in my upcoming blog post. My fellow marketers have already posted many

—Paul W. Mussell, Senior Counsel in Intellectual Property Group, Wells Fargo

The FTC recently completed its first investigation under the “Guides Concerning the Use of Endorsements and Testimonials in Advertising” See guidelines here. The guidelines, which officially went into effect on December 1, 2009, call for online publishers to disclose "material connections" they have with

— Karen Brennan, Attorney

Mommy Bloggers are an ever-growing group of women, estimated to number well into the millions, connecting over the Internet and sharing stories, tips and information relating to all aspects of motherhood.  There is no doubt Mommy Bloggers are impacting the on-line advertising and marketing world.  BusinessWeek recently ran an article dedicated to pitching products and services to Mommy Bloggers and many major companies are attempting to wield the Mommy Blogging economic power.  For example, Wal-Mart’s web site now includes a blogging hub for moms (Elevenmoms) and General Mills has a new blog, written by hundreds of moms recruited to blog about free products they are asked to review, in the hopes the bloggers will spark interest in the products they like.


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