We’ve written on several occasions (for example, here, here, and here) about the aggressive policing by Adidas of its well-known “three-stripe” mark for shoes, including attempts to enforce its mark against other two-stripe or four-stripe designs (with some success).
Adidas is at it again, with a new lawsuit asserting trademark infringement
– Debbie Laskey, MBA
No matter what you sell, apples, office furniture, or airplane engines, it’s a good idea to regularly check if your marketing campaigns are aligned with your target customers and your overall brand message.
In the words of Michael Eisner, former CEO of the Walt Disney Company, “A brand is a
Admittedly, I am not a branding expert.
I am, however, a huge advocate of having a culture that’s brand-specific. Something along the lines of a legacy.
Can you imagine how hard it would be to pass the company you started to someone else, relative or not? Most can’t, and a lot of companies don’t.