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Budweiser and Jim Beam on the Same Team

By Steve Baird on September 10, 2018

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks, USPTO

In April, news broke that two iconic alcohol brands were joining forces to create a remarkable new beer: Jim Beam Budweiser Copper Lager. Fruit of the joint labor is now available for consumption:

The unique combination doesn’t appear destined to fall flat, as in the early days since launch, it seems to be…

Where’s the Beef? Trademark, That is . . . .

By Steve Baird on July 31, 2018

Posted in Advertising, Articles, Branding, Food, Marketing, Sight, Trademarks

You never really need to wonder where the beef empanadas are, inside the display case, at least at Whole Foods, given the literal “beef” branding — visible on the edge of each outer dough shell.

This is a good example of a word appearing on a product that does not function as a trademark,…