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New Cheerios Billboards: Keeping it Simple

By Duets Guest Blogger on August 3, 2012
Posted in Advertising, Branding, Famous Marks, Trademarks

–Catlan McCurdy, Attorney

Driving down the highway the other day, I spotted a new billboard. There were no brand names associated with the ad, and the entire sign consisted of only a single word: Love. And yet, I instantly understood the connection: Cheerios.

Thanks to blog.livlane.com for capturing General Mills’ newest…

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