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Are You Ready for The Battle at First Avenue?

By Steve Baird® on November 28, 2018
Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks

The anticipation is building for this inaugural battle of the bands to raise money for a great cause:

“The Twin Cities advertising and communications industry lacks diversity. It’s a serious challenge. And it’s a problem that won’t be solved overnight. But there’s no reason we can’t have a little fun as we work to

…

Trademark Victims?

By Steve Baird® on September 24, 2012
Posted in Branding, Food, Infringement, Marketing, Trademark Bullying, Trademarks, USPTO

Hardly a day goes by without the media reporting on some sort of trademark dispute. Enter the need for a winner and a loser, a bully and a victim.

You know the typical media drill by now, Goliath is the trademark owner and a guilty bully, and David, of course, is an innocent victim, lacking…

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