I am a loyal Sherwin-Williams customer…despite the company’s logo, which is widely considered one of the worst in corporate America.
Numerous articles have explored all that is wrong with the logo – namely that this logo first
Corporate Identity
A Less Possessive Hershey’s Brand?
By Steve Baird® on
The possessive form of the Hershey’s brand dates back to at least as early as 1894, according to U.S. Reg. No. 54,041 — a more than 100 year old trademark registration from 1906.
Last week, Brand New reported on Hershey’s new logo and corporate identity — without the apostrophe and letter “s” at the end:…