I’m mostly wearing my consumer hat today, having just returned from a youth baseball tournament in Phoenix this past weekend, where we stayed at the six month new Drury Inn & Suites shown above. As you may recall, and if so, you will have noticed the irony because, last September I riffed about the Drury name and asked whether a name change might be in order, to avoid the inevitably negative dreary name associations.
In case you’re wondering, I didn’t set out to test my previously stated opinions about the name and whether it actually represented the brand well, but as it clearly was meant to be, and as it clearly was meant outside of my control, the team we traveled with selected this hotel, so I anxiously awaited the trip and then paid close attention to whether my perceptions about the name would match the actual brand experience.
I’ll have to say, I was pleasantly surprised by all three Ps: The property, the people, and the price. It was almost as though someone had read my previous post, from about six months ago, and purposefully set out to distance the name from the actual brand experience (after all, you can’t even read the brand name in the website photo can you?), building a beautiful and non-dreary hotel property with real curb-appeal and attractive interior ammenities, staffing it with amazingly cheery, caring and genuine employees, all at a very reasonable price point. More likely, my prior post simply was based on incomplete information. Oh, and this is not a paid endorsement, and I did pay full price for the room, or I’d have to tell you, as we learned from Steven Weinberg’s analysis of the new FTC guidelines applicable to bloggers. Anyway, this got me thinking about judging books, and even brands, by their covers.
We’re all taught at an early age, not to judge a book by its cover, but we do. I suspect that most of us also judge a brand by its cover too. Cover of a brand?