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Louboutin & Lessons Learned

Posted in Branding, Copyrights, Infringement, Keyword Ads, Law Suits, Marketing, Non-Traditional Trademarks, Search Engines, Sight, Trademarks, USPTO

As promised, here are some further thoughts, lessons learned, and remaining unanswered questions concerning the recent and long-anticipated decision of the Second Circuit Court of Appeals in Christian Louboutin S.A. v. Yves Saint Laurent Am. Holding, Inc. Lessons Learned for Marketing Types: Single color trademarks may be owned, registered, and protected when they are distinctive and… Continue Reading

World’s Shortest Trademark Cat Fight?

Posted in Branding, Famous Marks, Infringement, International, Law Suits, Marketing, Non-Traditional Trademarks, Sight, Trademarks

German-based Puma S.E. brought a trademark infringement lawsuit — based on the similarity of the cat logos — against Minnesota-based Arctic Cat, in the Northern District of Illinois at the end of last year (copy of complaint is here). As we have written about before, sometimes the substance and merits of a trademark fight can… Continue Reading

Securing the Desired Turf For A Trademark Battle

Posted in Advertising, Agreements, Dilution, Famous Marks, Infringement, Law Suits, Trademarks

Let’s talk turf today, two kinds. OK, maybe three. First, with Target Field looking more and more like the long-anticipated brand new outdoor home ballpark for the Minnesota Twins, all Twins fans and the local media can think or talk about this week is the new real bluegrass blend turf being installed now (as I type this blog post, in… Continue Reading