Collaborations in Creativity & the Law ®
–James Mahoney, Razor’s Edge Communications
Admit it, when you saw the headline, many of you finished the jingle featured in Farmers Insurance TV commercials.
Farmers has a great campaign going. Geico has a good campaign going. Both are entertaining. First, Farmers:
Their “Hall of Claims” series, developed by RPA, showcases weird situations that Farmers…
–Dan Kelly, Attorney
I have generally enjoyed Geico’s commercials over the years, having gone so far at one point as to actually become an auto-insurance customer (but not currently). Geico’s commercials can be viewed on its website here, and the vast majority of them end with the same tagline–one that I have heard frequently…
Earlier this month, I noted Accenture’s words in publicly ending its relationship with Tiger Woods, having announced around December 13, 2009, that it would "immediately transition" to a new ad campaign, and then compared those words to the company’s actions in continuing to run the Tiger Woods airport ads even three weeks after their termination announcement. Right…