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Tag Archives: Girl Scouts

SCOUTING Trademark Infringement: Girl Scouts v. Boy Scouts

Posted in Branding, Dilution, Infringement, Law Suits, Mixed Bag of Nuts, Trademarks

The Boy Scouts of America (BSA)’s decision last year to end its boys-only policy was met with mixed reactions.  Some lauded it as a progressive victory.  Others, including former Girl Scouts, viewed it as a thinly-veiled corporate strategy and a loss for girls.  As part of an early adopter program, more than 3,000 girls have… Continue Reading

lower case branding & visual identity

Posted in Branding

Just so you know, it about pushed me over the edge to have a blog post title with no capitalization. Not even one letter. In other words, all minuscules, no majuscules. It doesn’t seem right — to me anyway, as a trademark type. Just like the first letter in the first word of a sentence must be a… Continue Reading