Today, we’re not talking about that Purple Rain, that Color Purple, or those Purple People Eaters, and we’re especially not talking today about Purple Gloves, Purple Bags, Purple Jackets, Purple Candy Wrappers, or Purple Tags, no today, we’re talking about “The Purple Pill,” a/k/a Today’s
Looking For “Look For” Alternatives
–Dan Kelly, Attorney
As we have previously written, one way to acquire trademark rights in a non-traditional trademark, especially a product configuration trademark, is to use “look for” advertising. Here’s an example, although not a very prominent use of the “look for” slogan (here in context):
You don’t have to cross the Pacific