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Are we entering the era of engine sound marks?

By Duets Guest Blogger on June 15, 2016
Posted in Idea Protection, Patents, Sound, Trademarks, USPTO

-Martha Engel, Attorney

One of the biggest issues facing electric car manufacturers is how quiet they are.  So quiet in fact that 60 Minutes edited in an engine roar to its Tesla story.  The quiet can have dangerous consequences for pedestrians and others.   Riding my bike, I often listen for the sound of an…

How do you trademark freedom? HARLEY-DAVIDSON

By Duets Guest Blogger on September 6, 2013
Posted in Famous Marks, Non-Traditional Trademarks, Trademarks

Ten years ago, I went to my first Harley fest in Milwaukee as a student at Marquette.  It happened to be Harley’s 100th Anniversary.  Not really growing up among Harley riders, it was my first true experience with the Harley culture …and I fell in love with it.

So in love with it, I ended…

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