The possessive form of the Hershey’s brand dates back to at least as early as 1894, according to U.S. Reg. No. 54,041 — a more than 100 year old trademark registration from 1906.
Last week, Brand New reported on Hershey’s new logo and corporate identity — without the apostrophe and letter “s” at the end:
–Dan Kelly, Attorney
Earlier this week, Jason Voiovich commented on The Great Chocolate War between Hershey and Mars.
We obviously have chocolate on the brain here this week. The company that brought you the product configuration trademark to the right has recently released the below commercial for Reese’s Peanut Butter Cups–perhaps further establishing rights