We’re not talking pizza, we’re talking burgers. Not just any burgers, either, we’re talking In-N-Out burgers. As any California transplant will tell you, no other burger from any other restaurant comes close. In-N-Out has more than just burgers; it also has French fries, shakes, and drinks. They also have a drive-thru if you don’t want
in-n-out
What’s in an Orange-Colored Home Improvement Business Name?
By Steve Baird® on
Posted in Advertising, Branding, Infringement, Marketing, Non-Traditional Trademarks, Sight, Trademarks
How many think of Home Depot when the generic and industry category words “Home Improvement” appear in the color orange? I do, that’s why I snapped this photo of signage on a local strip mall the other day.
Apparently, there used to be a business in Champlin, Minnesota called “Wholesale Home Improvement Center” — nice…
Industry Color Clusters
By Duets Guest Blogger on
Posted in Branding
–Susan Perera, Attorney
I recently read Nora Reed’s blog post, Locate your Brand on the Color Spectrum, on Logoblog. Nora identified a trend, which you may have noticed from time to time, that some industries tend to congregate in a specific color scheme.
For example, fast food logos tend to be in the red/yellow…