The Cleveland Indian’s loss last evening in the World Series ensures that Chief Wahoo will not end the 2016 MLB season at Chicago’s Wrigley Field, but instead Cleveland’s Progressive Field:
I’ve written before about how the Wahoo logo is the non-verbal equivalent of a racial slur and about the severe irony in Wahoo’s grotesque racist
Last week I blogged about how the Cleveland Indians could save some face by re-branding Chief Wahoo:
Turns out there are some who believe that Chief Wahoo is a “tribute” to or the logo actually pays “homage” to Louis Sockalexis, who Baseball Almanac has reported to be professional baseball’s first American Indian player.
A picture can say a thousand words; so does a face. The same is probably true of non-verbal logos, including the several federally-registered “Chief Wahoo” logos, shown above (all apparently still in use by the “Cleveland Indians” professional baseball team, according to their latest trademark filings).
So, what do they say to you?
My take? I can think of quite a few words to describe them, but none includes the word “honor,” as is often the claim made by those in favor of keeping Native American mascots.
From my perspective, “Chief Wahoo” is the non-verbal equivalent of the Redskins racial slur that I blogged about last week.
Last month I blogged about Non-Verbal Logos That Can Stand Alone, and while “Wahoo” certainly can “stand alone” as a non-verbal logo, unlike the famous Nike Swoosh and McDonalds Golden Arches, “Wahoo” should simply “stand alone” in the corner of a dark closet with the door shut and locked.Continue Reading “Chief Wahoo” Re-Branding Underway? A Painful Lesson on Saving Face