–Dan Kelly, Attorney

I recently came across a catalog for a company that sells “modular floorcovering” — probably better known as “carpet squares.”  (They actually sell more than squares, but I digress.)  The brand?  FLOR.  FLOR?  Cue kneejerk trademark attorney reaction:  “FLOR?  Are you kidding me?  I bet they had a heckuva time getting