The 2016 Summer Olympics will officially* begin in eight days. Yet the U.S. Olympic Committee’s (USOC) efforts to enforce the Olympic trademarks are truly an eternal battle. While the USOC has a reputation for aggressively enforcing its trademark rights, the USOC seems to have set a new personal record for aggressive tactics, attempting to enforce
Is Brewer’s BOSTON 2024 Ahead of Its Time?
By Duets Guest Blogger on
-Martha Engel, Attorney
Boston Beer Corporation, makers of Samuel Adams beer, received approval for its intent-to-use trademark application for the word mark BOSTON 2024 for “beer,” which generated some news buzz in light of the city’s bid for the 2024 Olympics. While the move was praised as a smart business strategy to grab the…
Godin on Trademark Bullying?
By Steve Baird® on
Seth Godin is someone we follow closely here on DuetsBlog, and he has just weighed in on the “trademark bullying” topic.
We haven’t always agreed with his trademark advice, especially his misapprehension of the benefits of federal registration. But, it’s hard to argue with this conclusion: “When a brand becomes a…