Collaborations in Creativity & the Law ®
—Jesse de Agustin, Strategist (follow Jesse on Twitter: @JdeAgustin)
Imagine: I am struck by an 18-wheeler on the New Jersey Turnpike and fall to my unfortunate death. While I’d be dead, pressing legal – and philosophical questions remain. Does “Jesse” continue to “persist” across time through his online profiles? Do they turn…
—Jesse de Agustin, Brand Strategist
Consumers are familiar with the Gap brand; and perhaps too familiar. I argue that brands must embrace consistent action while being aware that a redundant experience has potential to cause consumer apathy. There is a fine line – we want brands to be familiar to us – but…