Last week, we discussed Caribou Coffee’s billboard ad referencing transparency — this week another installment from Caribou’s current Minneapolis skyway billboard campaign:

CaribouPronounce

That one made me think of this one, a post from a few months back about Kind nutritional bars and their Ingredients You Can See And Pronounce tagline and trademark:

IngredientsTagline

Marketing types, if

First things first: Happy 4th of July, Dear Readers!

4thJulyFlagThat was a pretty honest, simple, genuine, transparent, straightforward, to the point, not belaboring at all, under any circumstances, my most sincere wishes to our dear readers, agree?

Now contrast the original well wishes with the elaborate description of them, the latter being anything but short