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Leadership as a Branding Cliché

By Steve Baird® on April 7, 2012

Posted in Advertising, Articles, Branding, International, Marketing

Brad VanAuken of The Blake Project and Branding Strategy Insider Blog wrote an interesting post about Branding Clichés And Hollow Claims:

“It seems that every good idea, every admirable quality, at some point gets overused and eventually becomes a cliché. Some qualities become so popular that every organization aspires to possess them or at

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Losing the L-Word

By Steve Baird® on April 1, 2011

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, International, Marketing

Okay, nobody wants to be a "loser," unless, of course, you happen to be the biggest one, but that’s beside the point, because that’s not the L-word I’m talking about today.

No, I’m talking about a much more traditionally positive L-word, as in "leader," but as I learned earlier this week, at an…

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L-Word EMEA Publicity Public Relations Padilla Speer Beardsley PSB Minnesota Minneapolis Leader Loser The Biggest Loser Matt Kucharski Corinna Voss Imma Folch Lazaro Patrik Schober HBI Helga Bailey Gm

Leadership as a Branding Cliché

Losing the L-Word

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