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Does False Advertising Pay in the Baby Formula Business?

By Duets Guest Blogger on December 8, 2009
Posted in Advertising, Food, Guest Bloggers, Law Suits, Marketing

For Mead Johnson, the maker of Enfamil, $13.5 million is a small price to pay to halt the slide towards store brand formula.

Some companies just have a knack for rubbing the federal courts the wrong way.

Case in point: Baby formula brand Enfamil and its maker, Mead Johnson Nutrition.

Last week, a federal court…

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