A few of my past posts have discussed the growing use of social media Web sites and why companies should consider joining the conversation. Whether that is through an existing social media Web site like Facebook or creating a social media Web site, this marketing technique provides a company with greater access to its customers including
Color Trademarks, Red Knobs, and Secondary Meaning
More on single color trademarks today. Eighteen months ago, Wolf Appliance obtained a federal trademark registration in connection with "a red knob or knobs" of "domestic gas and electric cooking appliances, namely, ranges, dual-fuel ranges, cooktops, and barbeque grills."
Wolf put its registration to the test a couple of weeks ago in a federal
The Internet is Where the Wild Things Are
With all the good that the Internet can bring for a company, a lot of bad is also lurking out there. A company could join the social media revolution and capitalize on attracting new customers only to have their new customers’ identities stolen in a cyber attack. Or, a more likely scenario for most companies, the
Lion’s Tap Reaches “Mutually Beneficial” Settlement with McDonalds
A couple of hours ago Kare 11 News in Minneapolis reported "Lions Tap wins settlement with McDonalds."
Absolutely no details about the settlement were provided, so it’s hard to understand how Kare 11 is able to pronounce this as a "win" for Lion’s Tap over McDonalds, although it certainly plays into the seductive David and Goliath