Memorial Day is another example of successful re-branding: Memorial Day apparently used to be called Decoration Day.

Although most appreciate and understand that this federal holiday since 1971 comes on the last Monday in May, there is a concern that “many Americans nowadays have forgotten the meaning and traditions of Memorial Day.” It is more than a three-day weekend, it is a day to remember those who have died in military service for our country.

After you have paid your respects on this Memorial Day, I have a suggestive branding challenge for you, below the jump, if you’re interested.Continue Reading A Memorial Day Suggestive Branding Challenge