Collaborations in Creativity & the Law ®
-Martha Engel, Attorney
The Super Bowl ads this year were much like the game itself – maybe one remarkable catch, a few fumbles, and heavy on defense. Some even deserved a penalty flag – like the one for toe fungus and the revolting puppy-monkey-baby (and I’m an avid Diet Mountain Dew drinker). However, there were…
We’ve spilled a lot of digital ink on the importance of “look for” advertising when a brand owner wants to legally own a non-traditional trademark like a single color, or perhaps the shape of a product, or even product packaging or containers, among other potential non-traditional marks.
So, when…